Press Kits

King Ronin Da Scholar

Like the waves that crashed on the beaches of King Ronin Da Scholar’s Hawaiin birthplace, his has been a life as changeable as the eb of the tides. Hip hop, though, was always an anchor that brought resolve, from loneliness felt in his childhood to the trials of juggling mental illness, academic successes and a stint in in-patient care as a young adult. Now, the Salt Lake City-based artist is his own anchor, using hip hop to climb waves of grief and anger to build wild compositions that surge with equal parts tightly-controlled chaos and lose-your-mind glee. (Read More)

NOSTALGIC NINETIES

Lucky Charms is the kind of mix where balance is key—and where one finds balance, one gets what Salt Lake City-based hip hop duo Nostalgic90s call lucky. In their work together, confidence in each other breeds compliments of one another’s skills. “If he’s coming with the crunchy part I make sure I come with the marshmallow,” states Apaullo. (Read More)

UNKNOWN I

Salt Lake City-based rapper Unknown I grew up with a natural gravitation to music—his childhood was filled with the sounds of Tupac, and even if Unknown didn’t understand all the themes of that kind of music at the time, the legendary rapper’s musical presence inspired the young Unknown I to start writing poetry, stories and music of his own. Before reaching a real studio and real equipment, his first experiments in composing were low-tech, one-take products made with old cell phones to record and read lyrics off of while relying on a beat playing from the TV. He’d upload them to SoundCloud just to know what it would sound like. (Read More)